Timo Ronkainen

Areas of Responsibility and main tasks
• Overall responsibility to drive TradeDoubler’s global mobile business
• Drive and coordinate mobile sales towards existing and new agencies, advertisers and publishers
• Overall responsibility to propose and drive mobile partner strategy, taking active role on key partnerships.
• Identify and exploit new market possibilities, including new mobile technologies
• Global P&L for mobile business

TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 17 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers.

Areas of Responsibility and main tasks:
• Overall responsibility for Tradedoubler Finland’s Network business (Affiliate + Campaign / Display)
• Full P&L responsibility
• Member of Market Unit North-East Europe management team
• Formulate mid-term strategy as well as short term goals. Work closely with key clients to secure and expand business, build and nurture strong network among advertisers, media agencies and publishers
• Overall responsibility for Finnish market contracts, taking active role on key contracts
• Identify and exploit new market possibilities, including for mobile and “new devices”
• Manage, train and motivate the Finnish organization, work to retain key staff and reduce staff turnover
• Accountable for budget, budget compliance, forecasting, sales and revenue targets, cost control.
• Co-ordination with other TradeDoubler units around e.g. marketing issues and best practice – sharing

Additionally:
• Member of the corporate's core strategy group (2010)
• Global Change Leader with a task to drive and implement the organizational changes to 18 countries. Reporting directly to the CEO. (2010-2011)
• Market Unit North-East Europe Sales Lead with a task to to boost the sales in 7 markets (2011).

More info: www.tradedoubler.com

Satama Interactive Plc was merged with Trainers' House and changed its name to Trainers' House Plc in January 2008.

Trainers' House Plc provides training and marketing consultancy services in Finland and internationally. Its marketing and communications services include performance marketing, strategic communication, retail marketing, Web analytics, and online digital productions.

My responsibility was to lead Satama Interactive's most rocking crew Flash Fabriek. FF was a cutting edge creative production agency that gathered the best talent in country under the same roof.

More info: www.satama.com

TEQUILA\ is a TBWA\ company and a part of Omnicom Group Inc.

Brands need branding. But they also need an actionable and accountable ways to market themselves. Core offering of TEQUILA\: Digital Marketing & Relationship Marketing.

I was responsible for developing my clients' business by sophisticated and creative marketing solutions with a clear ROI mindset. My job was not to bring in as many ad competition awards as possible, but meeting my personal and my clients' budget targets.

Later I took over also agency's new business responsibility as a Sales Director.

More info: www.tequila.com

I'm a proud founding member of Finland's leading customer analytic solutions and services offering company TGM. We used our tools to analyse our client's customer profiles, we did consumer behavior analysis based on data, targeted their marketing campaigns to the right audiences etc.

I was responsible for our major clients and new business.

TGM is nowadays a part of Itella Group.

More info: www.itella.com/crm

WM-data was an IT consultancy company and it was incorporated by Logica in 2008.

As a Sales Manager I was responsible for selling the company's infrastructure services.

More info: www.logica.fi

The Helsinki Region Chamber of Commerce is one of the largest chambers of commerce in Europe based on voluntary membership. With 6 500 members, it includes all the leading companies in the region and works seamlessly with the actors and the stakeholder groups in the region.

I was responsible for planning and executing B2B marketing activities to support chambers of commerce's seminar sales. I used various tools to reach my targets; traditional DM, email, telemarketing etc.

More info: www.helsinki.chamber.fi

Bachelor of Business Administration in Marketing

Licensed Master Practitioner of Neuro-Linguistic Programming in NLP (Neuro-Linguistic Programming)

Personal Website